A New Look for the Adirondack Council

Notice something new?  

As we celebrate recent successes in the Adirondack Park, we recognize palpable new threats that require us to continue to grow our Adirondack Council membership to meet these new challenges.  

Now, more than ever, we need to engage at the local, state and federal levels while catalyzing a much larger group of people who understand and value all that the Adirondacks have to offer. 

Over the past year, we have reflected on the inspiring evolution of the Adirondack Council and the positive influence it has had on the Park since 1975. To continue to attract and engage more people, better motivate government leaders, and better protect the Adirondacks for future generations, we have adopted a new design of our long-time symbol of the mother and baby loon.




The new design reflects our commitment to preserving the clean air, water and wildlands of the Adirondacks. Our updated logo shows our traditional mother loon keeping a watchful eye over her baby chick in their natural habitat. The puzzle pieces of earthy blues and greens show the interconnectedness of the mountains, lakes and communities in the Adirondack Park.  

Our mission, vision, values, name, and focus on defending the east’s greatest wilderness remain unchanged and steadfast. Going forward, we know that in the face of today’s threats of climate change, acid rain, invasive species, overuse, and more, we can and must continue to do more to preserve the magic of the Adirondacks. This fresh look will better visually reflect what we do in an increasingly busy digital world and help us better engage with the next generation of people that love the Adirondacks.  

We hope that you can join us in celebrating this exciting new chapter in Adirondack Council history as we embark to gather even more people who care deeply about the Adirondacks to make a lasting positive change that will benefit current and future generations. 

 A huge thank you to Trampoline Design for their tireless work on this project! 

Uploaded Image: /vs-uploads/staff-headshots/Willie.jpgWilliam C. (Willie) Janeway returned to the Adirondacks to become the Executive Director and leader of the Adirondack Council in May 2013 after close to six years as the Regional Director for the State Department of Environmental Conservation Hudson Valley/Catskill Region. He brings to the Adirondack Council team a life-long passion and interest in the Adirondacks and nearly 30 years of experience as a professional conservationist, fundraiser, administrator, coalition builder, and advocate for the environment.

After graduating from St. Lawrence University where he majored in economics and environmental studies, Willie lived in the Adirondacks for nine years while working for the Adirondack Mountain Club as the first Trails Coordinator, and North Country Director.  Willie also served as the first Executive Director of the Albany Pine Bush Preserve Commission, Executive Director of the Hudson Valley Greenway, and State Director of Government Relations for The Nature Conservancy.

When not working Willie can be found outdoors. He is an Adirondack 46er, a year-round hiker and skier, a runner and a fisherman.  He and his family share a camp in the Park.  Willie and his wife Mary live in Keene.


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