Communications and Outreach Assistant

Communications and Outreach Assistant

Job Description

Supervisor: Membership Director
Location: Elizabethtown

Summary of Position

The Communications and Outreach Assistant is responsible for the Council’s digital marketing program with the goal of increasing the number of active constituents that are engaging with our content, participating in actions, and supporting the Council financially through membership and other special contributions. The Assistant is responsible for creating online content (including sourcing photography and video), writing/editing, and developing online campaigns that reinforce key Council messaging while appealing to a wide audience of potential constituents. With strong writing, proofreading, and editing skills, the Assistant will provide quality control for all e-communications (blogs, action alerts, email blasts, etc.) and helps keep the website fresh with up-to-date content. The Assistant works with the Development team, the Communications Director, and other programs, to ensure messaging and timing of communications and advocacy are coordinated and planned across multiple programs and campaigns.


  • Collaborate with and assist staff in designing and implementing the Council’s online communications program including the Council’s website, blogs, email marketing, and content marketing/outreach as part of an integrated digital marketing strategy.
  • Provide quality control, content review, and editing of all written materials for online distribution.
  • Manage organizational social media, including consistent posting on social media sites, engagement, and relationship building with followers.
  • Create and/or source engaging content in a variety of mediums such as blog writing, graphics, video, photography, webpages, StoryMaps etc.
  • Maintain and update a detailed organizational long-term communications calendar, and communicate with the larger team.
  • Develop and manage social media strategies for special campaigns that are integrated with traditional marketing program elements, media communications, and member/donor communications.
  • Track the effectiveness of online campaign communications efforts, provide regular analysis and make recommendations for improvement.
  • Manage online advertising strategy in coordination with other staff.
  • Assist with membership program mailings and other administrative tasks as needed.

Entrance Requirements:

  • Excellent copywriter, editor, proofreader.
  • Successfully completed a Bachelor’s degree in communications, marketing, public relations, or another related field.
  • 2-3 years of experience creating content and managing social media, email marketing, and content management platforms.
  • Proficiency with analytics tools such as Google Analytics.
  • A creative thinker who can brainstorm innovative ideas and strategies to support organizational priorities.
  • Have great organizational skills and ability to pay close attention to details.
  • Able to work independently and as part of a team, and successfully communicate with fellow staff to achieve common goals.

Additional Information:

  • Full-time with benefits.
  • Salary commensurate with experience.
  • Working remotely for the near future.
  • Interest in the Adirondack Park’s nature and recreational opportunities.
  • Ability to access, photograph, and write about remote Adirondack wilderness locations in all seasons.

How to Apply

Please send resume and cover letter in one pdf file to Diane Fish, with Subject: Communications and Outreach Assistant position. 

Organizational Purpose/Mission Statement: Based in Elizabethtown, NY (30 miles east of Lake Placid), the mission of the Adirondack Council is to ensure the ecological integrity and wild character of New York’s six-million-acre Adirondack Park for current and future generations. We envision an Adirondack Park with clean water and air and large wilderness areas, surrounded by working farms and forests and vibrant local communities. To protect the Adirondacks, the Council uses the best science, the law, and an understanding of political decision making, to educate, inform, and motivate the public and those who make public policy. We are committed to building a diverse staff and strongly encourage applications from candidates of all backgrounds.

The Adirondack Council is an Equal Opportunity Employer. All applicants receive equal considerations without regard to age, race, color, religion, marital status, sexual preference, ancestry, national origin, handicap, or disability. Employees are selected on the basis of their individual qualifications and ability to fulfill the requirements of the job. The same considerations apply to promotions, pay increases, and all other conditions of employment with the Adirondack Council.

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