Ad Campaign Focus:
New York's Environmental Protection Fund
"We Love New York Campaign" Features Beaver, Bluebird,
Brook Trout Threatening to
Resign as Official State Mammal, Bird, Fish
KeepProtectingNY.org
is First Major Ad Campaign Ever Undertaken
by a United NY Environmental Community
For more information:
John F. Sheehan
518-432-1770 (ofc)
518-441-1340 (cell)
Released: Tuesday, March 9, 2010
ALBANY, NY (03/09/2010) -- A
broad coalition of organizations committed to protecting the
health of New York's land, air and water, as well as open space,
botanical gardens, farms and zoos, today launched an advertising
campaign urging state lawmakers to restore money to the State's
Environmental Protection Fund (EPF). Governor Paterson proposed
slashing the Fund by $69 million or 33 percent in his 2010-2011
Executive Budget.
"For years, New York's governors
and state legislatures have raided our Environmental Protection
Fund. Five hundred million dollars has been diverted from the
Fund over the years, one-quarter of which was raided in 2009
alone," said Rob Moore, Executive Director, Environmental
Advocates of New York. "Enough is enough and the environmental
community will not sit idly by while Governor Paterson cuts the
Environmental Protection Fund and reneges on New York's commitment
to environmental protection."
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The campaign includes billboard,
online and print advertisements, including personal ads slated
to appear in papers across the state. The ads ask state leaders
to demonstrate their love for New York by supporting the Environmental
Protection Fund. Ads are available at www.KeepProtectingNY.org.
"We Love New York" is the first high profile advertising
campaign ever mounted by the state's environmental groups, which
believe the Governor's proposed budget cuts are unfairly and
irresponsibly harsh on environmental programs that protect public
health and safety.
"What we give to the land,
our waters and communities is returned in abundance," said
Andy Bicking, Director of Public Policy for Scenic Hudson. "The
environment provides so much-clean drinking water, healthy food,
parks, recreation and stability for the Hudson Valley's $4.7
billion tourism economy. It is time for New York State to take
that relationship more seriously and get the budget back to these
basics."
This is the second year in a
row that the Governor disproportionately cut the Fund, which
safeguards New York's air and water quality, updates sewage treatment
facilities, keeps working farms operating, preserves historic
heritage and open space,
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revitalizes waterfronts,
monitors pesticide use, and much more. Last year, state lawmakers
bucked the Governor and restored a portion of the Fund during
budget negotiations.

| L-R:
Andrew Bicking of Scenic Hudson, Robert Moore of Environmental
Advocates (partly obscured) John F. Sheehan of the Adirondack
Council and Daniel Hendrick of the NY League of Conservation
Voters. |
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"The
Open Space Account of the Environmental Protection Fund is the
state's most useful tool in promoting tourism and in sustaining
the local economies of the Adirondack Park," said John F.
Sheehan, Director of Communications for the Adirondack Council.
"Public Adirondack Forest Preserve lands provide wilderness
recreation opportunities that don't exist elsewhere in the Northeast.
Conservation agreements with private landowners have prevented
the development of 600,000 acres of commercial timberlands since
1995-ensuring they will be carefully managed and will provide
new trails for snowmobiles and other mechanized recreation. At
the same time, these investments prevent water pollution and
protect wildlife habitat across 9,300 square miles of northern
New York, inside the Adirondack Park. We are all richer as a
result." |
Governor Paterson's budget plan calls for a 33 percent cut in
the EPF (down to $143 million), which includes the elimination
of purchases of open space. The Governor's plan also calls for
the addition of $10 million in new expenses to the EPF, to pay
for day-to-day state expenses.
"Cuts to New York's Environmental
Protection Fund are especially troubling given the fact that
more than $500 million has already been raided for non-environmental
spending. And that was when the economy was growing," said
Marcia Bystryn, president, New York League of Conservation Voters.
"These new cuts put projects across the state in jeopardy."
"The elimination of land
protection funding from the EPF is especially troubling. Land
conservation not only protects wildlife habitat, it helps ensure
clean drinking water for towns and major population centers across
the State, including New York City," said Bill Ulfelder,
State Director for The Nature Conservancy in New York. "Without
the ability to protect the lands around our water supplies, New
Yorkers will need to pay billions and billions of dollars for
expensive water filtration and treatment facilities."
The Environmental Protection
Fund was created in 1993 to provide a reliable source of funds
for essential environmental projects such as landfill closure,
recycling facilities and open space/watershed protection. The
current EPF is $222 million.
"The budget for the environment
has been cut for years. We cannot permit it to be cut any further-our
air, water, land and quality-of-life can't tolerate any further
cuts," said Richard Amper, Executive Director, Long Island
Pine Barrens Society."
The "We love New York"
advertising campaign began on March 4th and will run through
the end of state budget negotiations. The budget is due to be
approved by April 1st, but disagreements between the Governor
and Legislature have often caused delays. Coalition leaders said
they were prepared to continue the campaign for a longer period
of time if the budget deadline is missed.
Campaign underwriters include:
The Adirondack Council, Audubon New York, Citizens Campaign for
the Environment, Environmental Advocates of New York, Environmental
Defense Fund, Friends of Hudson River Park, Land Trust Alliance,
Long Island Pine Barrens Society, North Shore Land Alliance,
New York League of Conservation Voters, Open Space Institute,
Riverkeeper, Scenic Hudson, The Nature Conservancy-New York,
and the Wildlife Conservation Society.
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